One of the most wonderful things about this industry is the flurry of new authors who enter the fold each month and year – people realising their dreams and making their stories into a reality. But whether they’re planning to self publish or debuting with a publisher, some have no idea of the resources they need to make their book a success. Often, a debut author isn’t necessarily a blogger or part of the online book fan community already, meaning they don’t know about netgalley, blog tours or all the elements that become standard when you’ve been doing it a while.
So here are 5 things you absolutely need when publishing a book:
A decent website
Ideally, get your website up before your book is out. You can do it yourself cheaply and with very little effort, using pre-created templates on WordPress or Wix. I’d recommend looking at websites of authors you want to be like – focus on your theme and genre, and match that accordingly. Down the line you might want something more professional, but until you establish a brand, you just need to take up space. Even a basic website is better than having no web presence at all.
A social media stream
A lot of people come to writing with old fashioned ideals – they don’t read ebooks, they expect their first deal to put their paperbacks in Waterstones, and they don’t do social media.
In the words of Julia Roberts in Pretty Woman: ‘Big mistake. Huge.’
Almost 40% of book lovers, when asked their reasons for buying a book, felt they had some sort of online relationship with them. Whether that’s as bloggers, seeing adverts online or getting a ‘thank you’ tweet for reviewing the author’s last book, social media exists to form relationships with your audience. It’s a massive way to reach people. It also offers opportunities – my ‘big break’ was through finding a call for submissions on Twitter. Social media showed me how many publishers and agents were out there, it helped me get a sense of what they wanted. Watching things like pitching through hashtags, or agents giving their wishlists, it gave me an insight into the industry, and helped me create friendships with other supportive authors. Whichever social media stream you choose – enjoy it, use it to learn about and interact with other authors, show support and get conversing. Your readers care who you are, so show them.
Get yourself a writer posse – maybe it’s other writers with your publisher, or groups of self publisher writers, or a local group. Whether it’s an online group with friends halfway across the world, or people who are down the road – you’re going to need a support system. One’s who know what the joy of that first great review, and know the perfect thing to say when the bad reviews come (and they will always come). Find a group who can answer your questions, and share their knowledge and be there to celebrate with you. Having people who know just how painful that second round of edits can be, or to remind you that you’re not crap halfway through a first draft makes the whole thing more enjoyable.
Part three of the trifecta of website and social media is having things to say. Any writer who thinks their job is done when their book is written does not know what it means to be an author. Your job starts after the book is done. You’ll write more blog posts than you ever thought possible, about your process, your characters, your goals. You’ll write top tens, and create spotify playlists and do everything you can to share about your book. Channel that love for writing into your blog posts and share your excitement.
Be a reader
The old way of reading used to feel impersonal – an author could write something that would touch you, and yet you’d have no interaction with them, beyond paying for their book. You might read about them, or hear an interview, or recommend their book, but that’s it. Now, the reading world is so much bigger than that. You can interact with authors, talk to them, and influence their sales. As an author, you’ll know how much one review, one retweet, one fan saying how much they’ve loved your books means. Make sure you do that for other authors. Read their books, and be part of the community. And find your own rules for sharing feedback – think about how it makes you feel, and how true to yourself you need to be.
Personally, I follow a ‘nothing nice to say, say nothing at all’ policy. If I don’t like a book, I don’t review it. You’ll find your own way, but please PLEASE just think of how it feels to create something and have someone else shit on it. If something isn’t for you, that’s cool, but please don’t tag an author on Twitter telling them how crap it was. We’re a delicate community, and you’ll need other authors on your side.
I remember how terrifying it was starting out, how it was a completely different world. So I’m creating a resources sheet for authors, including things to remember when setting up a blog tour, stock image sources, and how to consider all different promotional forms. A comprehensive checklist of everything you need if you’re wanting to promote your work. If you’d like to receive my resources list, sign up for my newsletter here. And if there’s anything you really want to see on the resources list, put it in the comments!