It’s the first thing anyone an author will say when you ask why they’re self publishing:
I’m in control of my book, every element of it.
Now, that can sound controlling, paranoid or just like a hell of a lot of work. When you think about the things outside of writing a book, that are just as important, like the editing, the promotion, the cover, the blurb, the reviews, the pricing and the long term plan for a book, it can seem daunting.
I’ve never thought I’d be able to do my books justice. I struggle as it is to write and work and study.
But there is something terrifying about leaving your book at the mercy of others, letting the cover, the angle, the promotion and the pricing be decided by someone else, whether they’re a specialist or it’s the market that determines how it’s seen.
The truth is, your book is never going to be more important to anyone than you. For you, it’s a piece of yourself, a piece of your truth, whether it’s a silly story or a saga you spent years perfecting – it’s yours. And the idea that it might been seen in a way you don’t want it to be, can be painful.
However, at some point, you have to give up the control any way. The minute those words are released into the world, the minute someone picks it up and starts the first sentence, you have no control. The control you had as a writer is done the minute the final draft is finished. The control you have as a publicist is to ensure your book is defined correctly, that the cover isn’t misleading and that you keep the conversation going.
This summer, I’m running workshops at Larmertree Festival in Wiltshire. This will be my sixth year with them, and along with my writing for wellbeing, I’m going to be running a ‘Writing for Publication’ class. This will be focussing on defining your work, branding and owning that branding. Deciding who you’re writing for and what you want to say. But as a dear friend and excellent writer said recently, “I want to work with writers who love what they’re writing.” So publication can’t always be the main goal. It’s got to be a labour of love, to an extent.
That’s how I feel about my latest book, Goodbye Ruby Tuesday. It will be released on Friday, and then I’ll have to let it go, out into the ether to make its own destiny, create it’s own history. Perhaps, it will achieve greatness, or perhaps it will sink into the depths of thousands of other books being released this week, month or year – ignored and destined to sit sweetly on an Amazon page. And after it’s out there, all I can do is talk about it, tweet about it, and wish my baby well. There’s a grief and anxiety in that, like not fully preparing your child before they go off to uni.
But most of all, I’m excited to introduce you to Ruby. This is my favourite story, and I’m so glad I get to write two more books in the series, and hang around my fictional friends a while longer!
Keep an eye out on twitter over the next few weeks using the hashtags #goodbyerubytuesday and #houseoncamdensquare and stay tuned for news of a London launch next month!
And to all the writers out there: how much control do you want over your book?