So, the day of The Book Launch is almost upon me. The books are at the printers, the merchandise has arrived, the venue is confirmed. And yet, I’m still panicking. Why? Well, firstly, whilst it’s a moment of accomplishment and joy, it’s also bloody stressful. And really, so far, things have gone smoothly. So why the stress? Is it the idea of talking in front of a crowd? No, there’ll be wine to deal with that problem. Is it the judgement, the idea that people will be reading your work and forming opinions and not all of them will be good? Maybe, but as writers we become accustomed to that. Is it, perhaps, that all of this is going swimmingly, and yet I still feel like a bit of a fraud? Bazinga.
Writing is about bullshit. Writing itself is a world of lies. Talking about writing is giving opinions on something that may mean something different to someone else. Talking about your own writing is pointless, because it should speak for itself. When we teach writing, it’s a different kind of bullshit again. We are determined to make ourselves sound good, because no-one else will do it for us.
I am destined to say ‘I’m a professional writer and teach workshops’ for a very long time, and will almost always be confronted with questions of what my ‘real’ job is, and sniggers of derision. That’s fine, they don’t really get what I do. My job will always be a patchwork of various opportunities coming together at various points in time. Sometimes it works, and sometimes it’s a colossal mistake. But that’s what my job is. Bullshit about how much I’ve achieved, bullshit other people’s CVs, bullshit my way through interviews, editing, talking about my students’ progress. This is not to say I’m lying, that I don’t do the editing, that I don’t have experience, or my students aren’t improving. But with everything we do, as creative entrepreneurs, it feels like we’re just winging it.
So, the book launch will no doubt be a lovely event where I’m surrounded by people who love and support me, even if they’re not sure about my writing. But here’s some things to think about when considering launching your book:
- Appropriate excerpts. I don’t know about you, but I write a lot about sex and drugs, with a lot of swearing. Finding a family friendly excerpt is proving pretty difficult. Similarly, finding something where family won’t assume I AM my narrator, or people present won’t be looking for themselves in my fiction is pretty damn hard.
- Swag! Man, who doesn’t love merchandise? I do! Big time. So I’ve had some tote bags and bookmarks made up that the first hundred people can claim with their buy. Added value, and extra publicity for me.
- Press release. Despite having written these on my MA, it’s pretty hard going. Again, it’s a form of bullshittery. What sounds good, what fits the theme? What do people want to hear? Some may fight back against pigeonholing but it’s the easiest way to draw in your target market.
- What do you want from your evening? I went for laid back, dingy pub, making use of my excellent creative friends by having them perform or get involved. Themes are also useful. I’m all about collaboration and creative community, so anyone who wanted to be involved was.
Okay, so there’s my guide to bullshitting your launch party. Act confident, be proud, and enjoy it. I’m sure I’ll be talking about my event once it’s happened. Which, if you’re about in London on 10th May 2013, can be found here.
And here you can find the press release:
Here’s some of our performers: